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BRAND IDENTITY & DESIGN

Brand identity is the foundation of every visual decision a company makes.

It’s the system that holds everything together – the colours, type, layout and motion that give your brand its character and clarity.

 

Done well, it feels effortless. But it takes intention.

EARSAY

EARSAY is a Melbourne audio and video production studio trusted by major podcasters and brands. They wanted a new brand identity that signalled premium craft without the corporate gloss.

 

I led a complete redesign: logo evolution, colour system and typography, website redesign, secondary assets, and a clear usage framework in a brand guide. The result is a cohesive identity that feels editorial and contemporary, scales across channels, and puts EARSAY’s work and people front and centre.

MUMMU

Mummu is a global travel and event commercialisation company delivering unparalleled access to the world’s biggest cycling races. They approached me to expand their existing brand into a fully realised, cohesive identity that scales across digital, print, and experiential touchpoints.

Working with their established logo, colour and typography foundations, I developed a comprehensive brand system that brought structure and emotional resonance to the identity. This included a full suite of templates, secondary assets, iconography, direction on tone of voice and photography, and a detailed brand guide capturing the rules, rationale, and best practice examples.

Ready to elevate your brand identity?

Lukas did a sensational job of refreshing our brand. From brief to final delivery, I was constantly impressed with his creative genius, technical aptitude, communication and project management. The final product looks incredible and I couldn’t recommend Lukas highly enough.

DOM EVANS — EARSAY

OTHER SERVICES

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